Craft · 14 entries
How we build, and why.
A small set of essays on the craft of a joyful software studio — values, working habits, opinions strong enough to act on. Best read in order, but each piece stands alone.
- I Time is not a renewable resource Why we charge for outcomes, not hours — and protect yours like we protect ours.
- II The case for sweating details Quality is the accumulation of small decisions no one will ever praise. We make them anyway.
- III Humor is load-bearing A studio without laughter is one quietly failing. We hire for it, design for it, and protect it.
- IV Meetings, mostly no The default scheduling assumption is broken. Async-first, written-first, meetings only when the alternatives are worse.
- V Plain language, plainly On corporate jargon, statuses of statuses, and the small dishonesty of not saying what you mean.
- VI The conditions for good work What we've learned about when humans actually produce great things — and what we protect them from.
- VII Software should be cheap A pricing philosophy. Most software costs more than it should because pricing was divorced from value somewhere along the way.
- VIII Enhance, then disappear Software as a quiet competence — built to do its job and get out of the way. No streaks, no engagement loops, no asking to be remembered.
- IX Off the feed Why we don't build in public, post our process, or believe attention is a moat. The work is the work.
- X Honest to a fault On telling clients hard truths — including when we're wrong, including when it costs us the engagement.
- XI You are not special You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else.
- XII In whom we trust Trust with the people we work with, the people we work for, and the people we go home to. Same root system.
- XIII Joy is a deliverable On enjoying the work, enjoying the life around it, and refusing to treat them as opposing forces.
- XIV Thirty years, summarized A few things two developers learned in consulting, startups, and the corporate machine — that we wish we'd known sooner.