Software should be cheap
A pricing philosophy. Most software costs more than it should because pricing was divorced from value somewhere along the way.
A reasonable test for whether a piece of software is fairly priced: would a solo developer running a small business notice the bill at the end of the month? If yes, it’s too expensive. The unit economics of software almost never justify the prices we’ve collectively agreed to pay.
We’d rather sell something useful to a hundred thousand people for a coffee a month than something fragile to a hundred enterprises for a sales-led six-figure ACV. Not because the second model doesn’t work — it clearly does — but because the first model is more aligned with the kind of company we want to be.
What this implies
Placeholder — explain the second-order effects: no sales team, no “contact us for pricing”, honest free tiers, self-serve by default.