Off the feed
Why we don't build in public, post our process, or believe attention is a moat. The work is the work.
There’s a version of running a studio that lives mostly inside someone else’s feed. Daily threads, weekly retros in public, hot takes for engagement, a constant low hum of here is the thing I am about to do, here is the thing I am doing, here is the thing I just did.
We don’t begrudge anyone who works this way — some people genuinely think better in public. But we’ve found the opposite: that the part of us that wants to post is, almost always, the part that should be writing code, calling a friend, or going outside.
What this means for you
Placeholder — clarify: yes we’ll publish writing here (it’s the slow lane), no we won’t be live-posting client work, the studio’s social presence is deliberately small.